How CGI is Revolutionizing Brand Marketing
Remember when you saw Victoria Beckham's bags “floating” above the Eiffel Tower in the Victoria Chain campaign, or when giant, ultra-realistic Nike Air Max sneakers seemed to burst out of billboards in Japan?
These are just a few iconic examples of how 3D CGI ads captivate technology can transform cityscapes into digital playgrounds, 3D-rendered marketing campaigns are redefining what it means to advertise.
As we approach 2025, CGI-driven marketing campaigns are destined to become a mainstay across industries. In this article, we explore the reasons behind this trend, the psychology that makes CGI campaigns effective, and how brands like Jacquemus lead the way. We’ll also look at how this technology can be applied in sectors outside fashion, such as interior design, automotive, and consumer products.
What is CGI Marketing and Why Does it Work?
CGI marketing leverages the power of computer-generated 3D renderings to create stunning, lifelike visuals that capture attention and engage audiences. Unlike traditional photography or video, CGI allows for creativity and flexibility that would be impossible to achieve in real life. Brands can create virtual worlds, showcase products in surreal settings, or create hyper-realistic, interactive ads that give consumers a sense of ownership and personalization.
Enhanced Engagement: CGI campaigns are visually stunning and interactive, making them more engaging than static images or videos. When viewers can interact with products—rotate them, customize them, or view them in augmented reality—their sense of connection to the brand deepens.
Increased Accessibility: CGI allows brands to showcase products in ways that transcend physical limitations. With 3D rendering, products can be placed in iconic locations, like Nike’s 3D shoes in Times Square or on a virtual runway in a Jacquemus campaign, making them instantly accessible to a global audience.
Building Emotional Connection: By creating immersive and memorable experiences, CGI helps brands resonate emotionally with consumers. When a viewer sees a product displayed in a unique, engaging way, they’re more likely to remember the brand and feel a sense of connection.
French luxury brand Jacquemus has been a trailblazer in using CGI to redefine how consumers experience fashion. Known for his innovative, surreal aesthetic, designer Simon Porte Jacquemus has embraced CGI as a medium for creative expression. Jacquemus campaigns showcase products in imaginative settings—whether it’s miniature handbags placed on giant fruits or shoes floating in pastel skies.
Immersive Digital Worlds: Jacquemus campaigns are known for creating an entire mood and atmosphere around products. For instance, his signature mini bags have appeared in settings that evoke a whimsical, dreamlike vibe. By crafting these worlds digitally, Jacquemus not only captures attention but builds a distinct brand identity that resonates across digital channels.
A New Era of CGI in Marketing
For complex products like electronics or home appliances, CGI allows brands to showcase product functionality and interior details that wouldn’t be visible in a traditional ad. CGI’s flexibility also allows these products to be displayed in various settings, helping consumers understand how the item would fit into their lives.
As more brands adopt CGI marketing, we’re seeing a transformation in how companies build relationships with customers. This strategy is especially valuable in an era when e-commerce and digital engagement are central to business. In 2025, CGI-driven marketing will likely become an industry standard, allowing brands across sectors to create experiences that transcend traditional advertising.
The rise of CGI is reshaping brand marketing, offering companies a way to create highly engaging, memorable campaigns that go far beyond traditional advertising. By embracing CGI, brands like Jacquemus have shown that this technology isn’t just a tool—it’s a way to connect with audiences on a deeper level. As CGI becomes more widely adopted in 2025, we can expect industries from interior design to consumer electronics to create campaigns that are immersive, interactive, and unforgettable.
For brands looking to lead in this new era, the time to invest in CGI is now. Not only does it offer a competitive edge, but it also provides a way to communicate with customers in the dynamic, visually rich ways they crave. The future of marketing is here, and it’s digital, interactive, and beautifully crafted in 3D.